CallGrid

REAL ESTATE

Route every property call to the right agent.

CallGrid tracks every real estate call to its source and routes it by intent, price band, and territory. An AI voice agent asks whether the caller is buying, selling, or renting, and routing sends the call to the agent who can actually serve it.

Trusted by enterprise call buyers and sellers. Uptime live on status.callgrid.com.

Inbound call · LiveCONNECTED
SOURCE
(512) 555-0138Listing campaign · Search ads
TAGS
Intent: BuyingMarket: Austin, TXBand: $700K to $900K
ROUTED TO
Buyer’s agents · AustinTier 1 · 3 agents

Source known, intent tagged, and the right agent ringing, before the first hello.

THE STAKES

A property call is only valuable if it reaches an agent who works that market, that price band, and that side of the deal. A luxury buyer routed to a rental specialist is a lost commission.

A buyer call that lands on a listing agent stalls. A Dallas inquiry sent to an Austin team dies on hold. And when you cannot see which channel produced the call, the sign, the listing site, or the search ad, you keep paying for spend that never rings. The problem is not how many calls you get. It is whether each one reaches the right agent, attributed to the source that earned it. CallGrid makes that match before the call connects.

TRACK THE SOURCE

Every channel gets its own number.

Websites, listing-site campaigns, search and social ads, yard signs, billboards, print, and direct mail each carry a dedicated tracking number, and dynamic number insertion swaps the website number per visitor source. When the phone rings, you already know which spend earned it.

Digital campaigns

Search, social, and listing-site campaigns each carry their own number, so you know which spend produced the call.

Signs and print

Yard signs, billboards, flyers, and direct mail get dedicated numbers, so offline spend is measured like digital.

Your website

Dynamic number insertion swaps the number per visitor source, so a call from an ad click is attributed to that ad.

THE MASTER CAMPAIGN

One agent asks the intent, and routes by the answer.

Run a single number and a single AI voice agent that greets the caller, asks what they need, and routes by the answer. Buyers go to buyer's agents, sellers to listing agents, renters to property management, all from one campaign. You build the question once, name the tag, and the answer becomes the route.

Capture the intent. The answer is captured as a tag you can route, bill, and report on.

Route by the answer. Buyers, sellers, and renters each reach the team built for them.

Explore the AI Voice Agent
AI Voice Agent · Question flowBuilder
QUESTION
Are you looking to buy, sell, or rent?
Call Tag Name: IntentRequiredQualifier
ANSWER ROUTES
BuyingBuyer's agents
SellingListing agents
RentingProperty management
Home valueValuation desk

The answer becomes the tag, and the tag becomes the route.

Recreated builder view with invented data. Replace with a real screenshot at build time.

QUALIFY THE CALLER

Context on every call, before it connects.

CallGrid resolves caller signals on each inbound call before it connects, so agents pick up with the market, intent, and price band already tagged. Derived ZIP and state are included free on every call, richer tiers are paid, and profile detail stays at a band level, used only to match callers to the right agent.

Know who is calling

Enrichment resolves caller signals before the call connects, so an agent picks up with context instead of a cold hello.

Resolve the market

Derived ZIP and state resolve the market on every call, free, so a caller only reaches an agent who actually works that area.

Profile at a band level

Property and area attributes are presented at a band level, used only to match callers to the right agent, never a precise address.

ROUTE BY INTENT AND TERRITORY

Every call finds the right agent.

Send each qualified call to the right agent or team by intent, market, and price band, with tiers and fallbacks so a call always finds a home. Five routing methods are available, Weights, Revenue, Average RPC, Dynamic RPC, and AI, and Turbo Routing keeps post-dial delay under 100ms.

Calls, last 30 days
12,480
Routed rate
91%
RPC, buyer calls
$84.00
RPC, listing calls
$47.50
Routing rules · Real estate campaign4 rules
IntentBuying, selling, renting, or valuation, from the agent question
TerritoryDerived ZIP and state, matched to each agent’s market
Price bandLuxury inquiries reach luxury specialists, at a band level
AvailabilityTiers and fallbacks, so a call always finds an agent

Recreated product view with invented data. Replace with a real screenshot at build time.

REAL-TIME BIDDING

When two teams want the same call, win it in real time.

Where multiple brokerages or teams want the same call, a live double-blind auction routes it to the one who values it most. Set your criteria and your bid, and win exactly the calls that fit your market and price band, with the highest RPC taking the call the instant it arrives.

You set the rules. Target intent, market, and price band, and only those calls trigger your bid.

The auction runs in the moment. Brokerages and teams bid on the live call, blind to each other.

Highest RPC wins. The call goes to whoever values it most, and you never overpay for a call that does not fit.

You price by fit, and pricing is benefit-level. See pricing.

Explore Real-Time Bidding
Live auctionBuyer Inbound · Austin
01Crestline Realty Group$84.00
02Bluebonnet Homes$77.25
03Harbor Gate Properties$70.50
Highest RPC wonBuying, Austin, $700K band

RESILIENCE

A property call should never hit the floor.

Call Failover, Call Recovery, and Circuit Breaker keep paid calls connecting, even under heavy load. A missed call is a lost commission. CallGrid catches it.

  • Call Failover

    If the first agent cannot take the call, it reroutes instantly to the next one in line, so the prospect never hits a dead end.

  • Call Recovery

    When something slips, CallGrid recovers the call instead of letting it disappear, so a hiccup never becomes a lost listing.

  • Circuit Breaker

    If an upstream path is failing, CallGrid trips it out of rotation automatically, so bad routes never cost you live calls.

Trusted by enterprise call buyers and sellers.

Uptime is published live, so you can check it any time.

status.callgrid.com

WHERE IT FITS

The whole real estate call journey, connected.

Call Tracking attributes every call to the channel that earned it, the AI Voice Agent asks the intent, Routing puts each call in front of the right agent, Real-Time Bidding wins the calls you want, and Reporting shows you what happened on every call.

Glossary:DNICall RoutingRPC

FAQ

Real estate calls, answered

  • Each marketing channel gets its own tracking number, your website, listing-site campaigns, search and social ads, yard signs, billboards, print, and direct mail. Dynamic number insertion swaps the website number per visitor source, so when a prospect calls, the source, campaign, and ad are attributed before the first hello, and reporting shows which spend produced which calls.

  • Every call carries tags, the intent the caller stated, the market resolved from derived ZIP and state, and any attributes you capture. Routing matches those tags against each agent or team by specialty and territory, with tiers and fallbacks so a call always finds an agent. Five routing methods are available, Weights, Revenue, Average RPC, Dynamic RPC, and AI.

  • Yes. You run one number and one AI voice agent that greets the caller and asks what they need. The answer is captured as an intent tag, and routing sends buyers to buyer’s agents, sellers to listing agents, and renters to property management, all from a single campaign.

  • Where multiple teams want the same call, a live double-blind auction routes it to the one who values it most, with the highest RPC taking the call the instant it arrives. You set your criteria and your bid, win exactly the calls that fit your market and price band, and never overpay for one that does not.

  • Call Failover reroutes the call instantly to the next agent in line, Call Recovery catches calls that slip, and Circuit Breaker trips failing routes out of rotation automatically. A missed call is a lost commission, so the platform is built to keep paid calls connecting.

Route every property call to the right agent.

A number per channel, an AI voice agent that asks the intent, and routing that sends each call to the agent who can actually serve it.