CallGrid

FOR SELLERS AND PUBLISHERS

Get the most for every call you generate.

CallGrid runs every call through a real-time double-blind auction and routes it to the highest revenue, recovers the ones that fail, and shows you exactly which traffic earns, so you stop leaving money on the table.

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Trusted by enterprise call buyers and sellers. Uptime live on status.callgrid.com.

The auction payout maximizer
Live double-blind auctionBID 8f2a-44
(415) 555-0142LIVE
Your inbound call · Medicare Inbound · CA
Your payout
$53.20
You earned the most this call could pay.
BUYERBIDAGENTSPINGRPCRESOLVE
Apex Reach$61.00–980–No agents
Tradewind$60.003520$41.00Pass
Cardinal Leads$59.508310$48.10Pass
Bluepeak$57.005280$46.80Pass
Meridian Media$54.0014190$53.20Won

Every call you generate goes to the buyer who pays the most for it, automatically.

THE LEAK

You are leaving money on every call. A static payout undersells your best calls, slow waterfall routing burns time and drops calls, and when a call fails it is revenue you generated and then lost. The call is the hard part. Getting paid the most for it should not be.

You did the hard work to make the phone ring. Then a flat price caps what a great call can earn, a slow waterfall lets a buyer sit on it, and a single rejection turns a call you paid to generate into nothing. The money does not leak all at once. It leaks a few dollars at a time, on every call, until it is real.

REAL-TIME BIDDING

Maximize RPC on every call.

The moment a call comes in, CallGrid puts it in front of every qualified buyer at once and routes it to the highest revenue, not the highest bidder, the buyer who will actually pay you the most. Set a floor so your premium calls never get undersold.

  • Every buyer competes at once. No waterfall, no waiting. The auction runs the instant the call arrives.
  • Highest revenue wins. The call goes to the buyer who pays you the most for it, automatically.
  • Floors protect premium calls. Set a minimum so a great call is never given away cheap.

SAME CALL, TWO WAYS TO READ IT

Highest bid
Cardinal Leads
$59.50
Looks bigger, pays less
Highest revenue (RPC)
Meridian Media
$53.20
You are paid this
A floor keeps every premium call above the price it deserves.

DYNAMIC RPC AND TURBO

Route smart, route fast.

CallGrid ranks buyers by expected revenue per call, so the call always tries to earn the most first. And Turbo speeds up delivery, getting the call to your winning buyer faster and saving seconds on every call.

  • Dynamic RPC. Rank buyers by what each call is really expected to earn, not a fixed order.
  • Turbo. Speeds up delivery so the call reaches your winning buyer faster, saving seconds per call.
  • Routing Groups. Group buyers into tiers and set a method per tier, so each call follows the right plan.
Turbo routingtime to connect your buyer
Standardto Meridian Media3.4s
Turboto Meridian MediaConnected1.1s
2.3 seconds faster to your winning buyer, on every call.

Turbo speeds up delivery, getting the call to your winning buyer in less time.

THE RELIABILITY PROMISE

Never drop a call you earned.

A call you generated should never hit the floor because one buyer passed. A dropped call is lost revenue. CallGrid catches it, so a rejected bid never becomes a dropped call.

  • Call Failover

    If a buyer cannot take the call, it reroutes instantly to the next one that can, so the call you generated stays connected.

  • Call Recovery

    When something slips, CallGrid recovers the call instead of letting it disappear, so a hiccup never becomes lost revenue.

  • Circuit Breaker

    If a buyer path is failing, CallGrid trips it out of rotation automatically, so a bad route never costs you live calls.

ATTRIBUTION AND REPORTING

See which traffic actually earns.

Track every call down to source and visitor, and see revenue, conversion, and RPC by source and publisher in real time. Double down on what earns, cut what does not, and stop guessing where your money comes from.

Revenue by SourceLast 30 days
SOURCECALLSCONNECTSCONVERSIONRPCREVENUE
Meridian Media4,1823,64071%$54.20$226,664
Summit Leads3,0152,60266%$49.80$150,147
Bluepeak2,7402,20158%$44.10$120,834
Vantage Media1,9641,50349%$33.60$65,990
Tradewind1,20874238%$24.70$29,837

Recreated product view with invented data. Replace with real screenshots at build time.

THE TEAM PROMISE

A team that has your back.

The number one reason operators leave a platform is support that goes quiet. CallGrid is built by operators with 20 years running calls, and founder-level support is included on every plan, building your routing and buyer connections with you and answering when it matters. Migration is easy too. Many accounts move over in a weekend, with us building their setup.

Founder-level support on every planMove your traffic in a weekend

YOUR WORKING SURFACE

This is what you see, call by call.

Every bid, every payout, every dollar earned, on one screen. Values are color coded the way the app shows them.

Live Bid Log(628) 555-0134 · Auto Insurance · TXBID c7d1-09
BUYERBIDAGENTSPINGRPCRESOLVE
Apex Reach$58.00–910–No agents
Vantage Media$57.004480$39.80Pass
Summit Leads$56.509300$44.20Pass
Bluepeak$55.006260$47.90Pass
Meridian Media$52.0016175$51.60Won
PayoutsLast 30 days
Period revenue
$593,472
Average RPC
$46.90
Calls sold
13,109
Revenue by sourceTop: Meridian Media
Meridian Media
Summit Leads
Bluepeak
Vantage Media
Tradewind
Buyer Connections5 live
Meridian Media
Medicare, ACA, Auto
$53.20
avg RPC
Summit Leads
Medicare, Final Expense
$49.80
avg RPC
Bluepeak
ACA, Solar
$44.10
avg RPC
Vantage Media
Auto, Solar
$33.60
avg RPC

Recreated product views with invented data. Replace with real screenshots at build time.

EVERYTHING IN ONE PLACE

Built to earn the most on every call.

Real-time double-blind auction

Every qualified buyer competes for your call at once, the instant it arrives, and it goes to the one who pays you the most.

Every buyer at onceHighest revenue winsNo waterfall

Maximize RPC

Every call routes to the highest revenue it can earn, automatically, on every call.

Bid floors on premium calls

Set a minimum so your best traffic is never undersold.

Calls do not drop

Failover, recovery, and circuit breaking keep the calls you earned connecting.

Revenue by source and publisher

See revenue, conversion, and RPC by source in real time.

Founder-level support

Operators who build your setup with you, included on every plan.

"The flexibility to customize campaigns, create attribution models, and automate our call funnels has been fantastic. The built-in analytics give us clear insights, helping us make smarter decisions with our ads."

Joseph AlcarazDoctor Genius

WHERE IT FITS

The whole seller journey, connected.

Call Tracking captures the call at the source, Real-Time Bidding wins it the highest revenue, Routing pushes it through fast, Reporting shows you which traffic earns, and Webhooks keep your systems in sync.

Real-Time Bidding

Route every call to the highest revenue, the instant it arrives.

Explore RTB

Call Routing

Push every call through fast with Dynamic RPC and Turbo.

Explore Routing

Reporting and Analytics

See revenue, conversion, and RPC by source and publisher.

Explore Reporting

Call Tracking

Capture every call and its source the moment it rings.

Explore Call Tracking
Webhooks and PostbacksMigration
Glossary:RPC·Real-Time Bidding·Double-Blind Auction

FAQ

Selling calls and maximizing RPC, answered

  • CallGrid runs every call you generate through a real-time double-blind auction the instant it comes in, putting it in front of every qualified buyer at once and routing it to the one who pays you the most. You can set a floor so premium calls are never undersold, and Turbo speeds up delivery to your winning buyer. The result is the highest revenue each call can earn, on every call, automatically.

  • Because the highest bid is not always the most you will actually be paid. CallGrid routes each call to the highest revenue per call, the buyer who will really pay the most for that specific call, not just the one with the biggest number on paper. A buyer who bids high but cannot take the call earns you nothing, so CallGrid sends it to the buyer who pays out, every time.

  • Yes. You can set a floor so your premium calls never clear below the price they deserve. Floors protect your best traffic while the auction keeps lifting everything else toward its highest revenue, so a great call is never given away cheap.

  • You do not lose it. A call you worked to generate should never hit the floor because one buyer passed. Call Failover, Call Recovery, and Circuit Breaker keep the call connecting to the next buyer that can take it, so a rejected bid becomes a routed call instead of lost revenue.

  • CallGrid tracks every call down to its source and visitor and shows revenue, conversion, and RPC by source and publisher in real time. You see exactly which traffic earns and which does not, so you double down on what pays and cut what does not, without waiting for an end of month report.

  • Fast. CallGrid is built by operators, and founder-level support is included on every plan, so your team helps build your buyer connections and routing with you. Many accounts move their traffic over in a weekend, with us configuring your sources, buyers, and floors alongside you.

Stop leaving money on the table.

Get the most for every call you generate. Real-time auction, recovery on the ones that fail, and reporting that shows you what earns.

Book a demoSee it live