CALL ROUTING
Route every call to the destination that pays the most.
Five routing methods, the Turbo Routing™ speed layer, and Routing Groups, so your margin is yours to control.CallGrid routes every call to the destination that pays the most, with five routing methods, the Turbo Routing speed layer, and Routing Groups, plus failover and recovery so calls do not drop.
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THE PROBLEM
In pay per call, most of your margin is made or lost in how calls route. You need real control, not a black box.
FIVE WAYS TO ROUTE
Pick how every call routes. Then change your mind anytime.
Five methods, one builder. Select a method to see where the same call routes.
| Destination | Priority | Weight | Dynamic RPC |
|---|---|---|---|
| Meridian Media, routes here first | 1 | 40 | $61.42 |
| Cardinal Leads | 1 | 35 | $59.13 |
| Bluepeak | 2 | 15 | $55.07 |
| Apex Reach | 2 | 10 | $54.26 |
| Tradewind | 3 | 10 | $51.18 |
Routing by Dynamic RPC sends this call to Meridian Media first.
Route faster with Turbo Routing.
A speed layer that turbo charges your bids and routing so the right call connects sooner. Turn it on for the traffic that needs it.
- The right call connects sooner.
- One toggle, per routing plan.
Illustrative. Turbo Routing speeds up bids and call routing so callers reach a buyer with less waiting.
ROUTING GROUPS
Different traffic, its own way to route.
Build tiers, run split tests across methods, and filter by tag and state. Send each segment down the path that earns the most.
RESILIENCE
Built to not lose calls.
A hard earned caller should always reach a live buyer. Three layers keep calls connecting.
Call Failover
When a destination does not connect, the call reroutes and still connects.
Call Recovery
No dropped calls. A call that runs out of takers is kept alive, not lost.
Circuit Breaker™
A risky destination is skipped to protect your calls and your revenue.
IN ONE PLACE
Everything routing, in one builder.
Five routing methods
Weights, Revenue, Average RPC, Dynamic RPC, and AI. Change how calls route without redeploying.
Turbo Routing
A speed layer so the right call connects sooner.
Routing Groups
Tiers, split tests, and filters by tag and state.
Call Failover
The call still connects when a destination does not.
Call Recovery
No dropped calls. A call is kept alive, not lost.
Circuit Breaker
A risky destination is skipped to protect your calls.
REPORTING
Every routing decision shows up in the numbers.
See connects, no route, rejections, RPC, and revenue by campaign, so you know what your routing is earning and where to tune it.
| Campaign | Completed | Connects | No Route | Rejected | Revenue | Profit | RPC |
|---|---|---|---|---|---|---|---|
| Medicare Inbound | 12,840 | 12,531 | 247 | 41 | $805,216.00 | $171,108.00 | $62.71 |
| ACA Inbound | 9,512 | 9,205 | 229 | 33 | $552,742.00 | $118,540.00 | $58.11 |
| ACA PPC | 7,205 | 6,940 | 229 | 58 | $396,034.00 | $79,260.00 | $54.97 |
| Final Expense Inbound | 4,980 | 4,760 | 202 | 29 | $247,506.00 | $51,330.00 | $49.70 |
| U65 Health | 3,640 | 3,455 | 190 | 47 | $168,532.00 | $33,180.00 | $46.30 |
| Auto Insurance | 2,910 | 2,720 | 196 | 62 | $119,892.00 | $22,180.00 | $41.20 |
| Solar | 1,120 | 1,040 | 139 | 73 | $39,312.00 | $7,020.00 | $35.10 |
| Totals | 42,207 | 40,651 | 1,432 | 343 | $2,329,234.00 | $482,618.00 | $55.19 |
"The flexibility to customize campaigns and automate our call funnels has been fantastic."
FAQ
Questions operators ask
Start with the goal. Use Weights to control who gets calls first, Revenue to send each call to the highest paying destination, Average RPC or Dynamic RPC to route on revenue per call, and AI to let the platform pick. You can change methods or run several side by side with Routing Groups.
Turbo Routing is a speed layer that speeds up your bids and call routing so the right call connects sooner. You turn it on for the traffic that needs it. The benefit is faster connections and less time lost before a caller reaches a buyer.
Yes. Routing Groups let you build tiers and run split tests across methods. Different traffic can route its own way, so you can compare methods on live calls and keep what earns the most without touching the rest of your setup.
Call Failover steps in. When a destination does not connect, the call reroutes to the next destination in your plan and still connects. You set the order, and the caller reaches a live buyer instead of hitting a dead end.
Call Recovery keeps the call alive instead of dropping it. When a plan runs out of takers, the call is held and handled rather than lost, so a hard earned caller is not wasted and your revenue is protected.
Yes. Filter and tag your traffic, then route by state, vertical, or any tag you set. Each segment can run its own routing method inside Routing Groups, so a roofing call in Texas and a pest call in Florida each take the path you choose.
CapacityGuard, PingGuard, BidGuard, Turbo Routing, and Circuit Breaker are trademarks of CallGrid, Inc.