The pay per call glossary.

The outcome or status assigned by an agent after handling a call (e.g., "Sale," "No Interest," "Callback").

Connecting phone calls back to their original marketing source (Google Ads, Facebook, billboard, etc.).

The businesses or individuals purchasing calls from your campaigns. In CallGrid, buyers receive qualified calls based on routing rules

The practice of buying calls at one price and selling them at a higher price, profiting from the margin.

The percentage of calls that result in a desired outcome (sale, appointment, qualified lead).

How long calls last, often correlated with conversion probability. Longer calls typically indicate higher engagement and conversion likelihood.

The automated process of directing incoming calls to the right destination based on pre-set rules.

The technology that assigns unique phone numbers to different marketing campaigns,

The percentage of calls that turn into actual business outcomes. This metric separates successful campaigns from those that just generate noise.

How likely a caller is to purchase or take a desired action. CallGrid's AI analyzes multiple signals to assess caller intent and route accordingly.

In CallGrid, campaigns track calls from initial ring to final disposition, giving you complete performance visibility.

CallGrid respects these limits to prevent overwhelming call centers and maintain lead quality.

The time period after a call during which a conversion can be attributed to that call. Important for businesses with longer sales cycles.

CallGrid helps optimize CPC by routing only qualified calls and tracking actual conversions.

CallGrid's smart routing sends calls to destinations most likely to convert based on historical performance and real-time availability.

Technology that automatically displays different tracking phone numbers to website visitors based on how they arrived at your site.

Automatically directing calls to the nearest or most appropriate location based on the caller's geography.

Connecting CallGrid with your existing tools (CRM, marketing platforms, analytics).

Automated phone system that uses voice prompts and keypad inputs to route calls or collect information before connecting to agents.

A rating system that evaluates the potential value of each call based on various factors.

CallGrid provides local, toll-free, and international numbers that integrate with your existing phone systems.

CallGrid specializes in optimizing pay-per-call campaigns for maximum ROI.

Learn what postbacks are and why they're essential for call tracking, agent disposition tracking, and conversion optimization in performance marketing

CallGrid's AI feature that analyzes caller data to predict the likelihood of conversion before the call even connects.

CallGrid's RTB platform ensures calls go to the highest bidder while maintaining quality standards.