Core Products

Call Tracking

Track every call back to its source

Real-time call attribution and analytics for performance marketers who need to optimize campaigns on the fly.

Real-Time Call Bidding

Buy and sell calls in real-time

Live call marketplace with intelligent bidding, quality scoring, and instant optimization for maximum ROI.

AI Call Routing

Smart routing that actually converts

AI-powered call routing that gets the right calls to the right people at the right time, every time.

Add-ons

Call Recording & Intelligence

Know what happens after the phone rings

Automatic recording, transcription, and lead scoring to optimize your call conversion rates.

Form Tracking

Track web forms like you track calls

Complete attribution for both phone calls and web form submissions in one unified platform.

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Performance marketers

Ready to get started?

See how CallGrid can transform your call tracking and optimization.

Primary Industries

Agencies

Manage clients and campaigns that actually convert

Real-time call attribution and quality scoring that keeps your clients happy and your campaigns profitable.

Home Services

Turn every call into a customer

Smart routing and lead scoring for contractors, HVAC, plumbing, and service businesses that live and die by the phone.

Insurance

Multi-vertical insurance marketplace

Premium leads across auto, life, health, and final expense insurance with intelligent routing and compliance.

Legal Services

High-value leads, optimized intake

Track expensive legal marketing campaigns and route calls to maximize case conversions and client acquisition.

Additional Industries

Travel

Connect travelers with their perfect vacation

Attribution for flight booking, hotel booking, cruise booking, and vacation packages with smart routing to travel agents.

Financial Services

Compliant call tracking for serious ROI

Secure, compliant call attribution for insurance, lending, and financial advisors who need to prove marketing ROI.

Automotive

Boost automotive business revenue

Pay-per-call marketplace for auto insurance, warranty, repair, parts, and accident response sectors.

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Industry Insights

Call center operations

Get Industry Report

Download comprehensive industry benchmarks and optimization strategies.

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Learn

Knowledge Base

Everything you need to know about call tracking

Setup guides, best practices, and advanced strategies for performance marketers who want results.

Academy

CallGrid Academy - Master call tracking

Expert-led training and certification program for performance marketers who want to master call attribution.

What's New

Latest features and updates

New capabilities, platform improvements, and feature releases to keep you ahead of the competition.

Connect

API Documentation

Build custom integrations

Complete API docs for developers who need to connect CallGrid with custom workflows.

Support Center

Get help when you need it

Troubleshooting guides and expert assistance for technical questions.

Glossary

Call tracking terminology explained

Comprehensive glossary of call tracking, attribution, and performance marketing terms.

Partner Program

Grow with CallGrid

Join our partner network and offer best-in-class call tracking to your clients.

Integrations

Google Ads

Track call conversions back to keywords

Google Analytics

Complete attribution in your existing dashboards

Facebook Ads

Social campaign call tracking

HubSpot

CRM integration for complete lead lifecycle

Salesforce

Enterprise CRM call attribution

Slack

Real-time call notifications for your team

View all integrations →

Network connections and data flow

Master CallGrid Academy

Turn call data into campaign gold

Expert-led training videos for performance marketers who want to master call attribution and optimization.

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Glossary›L›Lead Quality Score

L

Lead Quality Score

Definition

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A rating system that evaluates the potential value of each call based on various factors. CallGrid's AI continuously learns and improves lead scoring a

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