CallGrid

REPORTING AND ANALYTICS

See exactly what every call earns.

Real-time reporting by campaign, buyer, source, and destination, with bid-level and ping-level detail and a full timeline for every call.

CallGrid reporting shows revenue, payout, and profit by campaign, buyer, source, and destination in real time, with bid-level and ping-level analytics and a complete timeline for every call.

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Reports / Summary

6

Live

14

Agents

42,207

Completed

30,710

Billable

Revenue and callsRevenueCalls
12AM6AM9AM12PM3PM6PM11PM
CampaignConnectsConv %RPCRevenueProfit
Medicare Inbound12,53131.0%$74.92$805,216$171,108
ACA Inbound9,20525.8%$69.91$552,742$118,540
ACA PPC6,94018.4%$64.52$396,034$79,260
Final Expense Inbound4,76016.2%$59.70$247,506$51,330
U65 Health3,45512.4%$46.30$168,532$33,180
Totals40,65122.4%$73.82$2,329,234$482,618

THE PROBLEM

You cannot optimize what you cannot see. Most platforms hand you a summary. You need to see all the way down to the ping.

REAL-TIME SUMMARY

Group by anything. Drill into everything.

Group by campaign, buyer, source, destination, or vendor. Read connects, no route, conversion, RPC, payable, billable, revenue, and profit, live.

Reports / Summary
SummaryBidsPingsAgentsBid MaxPing Max
Live06/19/2026
CampaignNameBuyerNameDestinationNameVendorNameSourceName
Revenue and callsRevenueCalls
12AM6AM9AM12PM3PM6PM11PM
CampaignCompletedConnectsNo route %Conv %CPCVRPayableBillableRevenueProfit
Medicare Inbound12,84012,5311.92%31.0%$74.9210,64010,420$805,216$171,108
ACA Inbound9,5129,2052.41%25.8%$69.917,8107,640$552,742$118,540
ACA PPC7,2056,9403.18%18.4%$64.525,1204,980$396,034$79,260
Final Expense Inbound4,9804,7604.06%16.2%$59.703,4103,290$247,506$51,330
U65 Health3,6403,4555.22%12.4%$46.302,2102,140$168,532$33,180
Auto Insurance2,9102,7206.74%9.8%$41.201,6401,560$119,892$22,180
Solar1,1201,04012.40%6.1%$35.10690640$39,312$7,020
Totals42,20740,6513.62%22.4%$73.8231,52030,710$2,329,234$482,618

BID MAX AND PING MAX

Visibility down to the ping.

See how every source performs at the bid and at the ping. Acceptance, win rate, timeouts, response time, and rate limits, all in one place.

Bid Max · by source
SourceBidsMadeWonRejectedAcceptanceRate limitWin %Made %Rej %
Meridian Media82,1621,3827580,78040,5989,2610.09%1.68%98.3%
Cardinal Leads58,0481,5941656,4545,5587410.03%2.75%97.3%
Bluepeak55,8620055,862000.00%0.00%100%
Apex Reach49,8663,1791046,68703420.02%6.38%93.6%
Tradewind40,4814894439,9924,97430.11%1.21%98.8%
Northgate Direct35,5570035,55701320.00%0.00%100%
Summit Leads26,7252,2122924,51320,8533,4310.11%8.28%91.7%
Vantage Media21,7871,252820,5354,79900.04%5.75%94.2%
Beacon Health21,263842120,4214,64200.00%3.96%96.0%
Crosswind19,7833,9661015,81715,793240.05%20.05%79.9%
Atlas Reach19,284808018,9558,97000.00%4.09%95.9%
Total450,81815,724193435,553106,18013,9640.04%3.49%96.6%
Ping Max · by source
SourcePingsAcceptedPing wonFailed acceptTimeoutAccept %Ping won %Avg msAvg bid
Meridian Media158,93743,6233,17981,0301227.45%2.00%41ms$26.06
Cardinal Leads122,63454,5521,38268,0572544.48%1.13%41ms$25.40
Bluepeak75,14619,2931,59426,353825.67%2.12%46ms$26.03
Apex Reach74,10721,4952,21252,5862629.01%2.98%50ms$24.80
Tradewind69,80715,9801,72630,9481122.89%2.47%48ms$26.06
Northgate Direct65,73414,6421,25229,506222.27%1.90%44ms$26.01
Summit Leads58,48013,75948921,618123.53%0.84%43ms$26.11
Vantage Media53,8677,6081,61036,84655314.12%2.99%93ms$16.96
Beacon Health52,2845,1673,96645,1251499.88%7.59%145ms$20.67
Crosswind40,6555,3964,33633,85713713.27%10.67%172ms$20.62
Atlas Reach25,01013,8838429,328055.51%3.37%45ms$26.02
Total796,661215,39822,508445,25492427.04%2.83%64ms$24.10

CALL TIMELINE

Follow every call, decision by decision.

Every call has a full event log and a recording. See what happened, in order, in plain language.

Call Details
Call DetailsJun 19, 2026 at 5:09 PM
ID: CGX-4ZT9QD
00:00 / 01:341x
TimelineTags
Showing all eventsDownload JSON
  1. Bid received from Meridian Media
    06/19/2026, 05:09:29 PM PDT
  2. Caller location set to TX
    06/19/2026, 05:09:29 PM PDT
  3. Suppression check passed
    06/19/2026, 05:09:29 PM PDT
  4. 9 destinations evaluated
    06/19/2026, 05:09:29 PM PDT
  5. Destinations ranked by priority
    06/19/2026, 05:09:30 PM PDT
  6. Running Webhook for Destination Cardinal Leads - IB
    06/19/2026, 05:09:30 PM PDT·200·550ms··$14.45·10s
    https://bid.callgrid.com/api/bid/cmh9ogyiq00qqim07zjfwld4e200
    REQUEST
    {
  "CallerId": "+15550144539",
  "InboundStateCode": "FL"
}
    RESPONSE
    {
  "id": "cmqlmgca7x06k4akmt1ukj",
  "code": 1000,
  "dynamicBid": "14.45",
  "dynamicDuration": "10",
  "destinationId": "DST-293",
  "expirationSeconds": 30,
  "expirationDateTime": "2026-06-20T00:31:32.255Z",
  "payOnDuplicates": false
}
  7. Tag rules applied, 2 destinations filtered
    06/19/2026, 05:09:30 PM PDT
  8. Connected to Cardinal Leads
    06/19/2026, 05:09:31 PM PDT
  9. Recording uploaded
    06/19/2026, 05:11:05 PM PDT

EVERY DATA POINT

Every field on every call.

Hundreds of attributes per call, grouped and labeled, so you can read and export every detail.

Call Details
Call DetailsJun 19, 2026 at 5:09 PM
TimelineTags
Date & Time
  • ESTDay19
  • UTCDay20
  • UTCYear2026
  • UTCMonth6
  • UTCWeekDay6
  • UTCUnixTime1781914169
Campaign
  • CampaignIdCMP-7H2K
  • CampaignNameACA Inbound
Call
  • CallIdCGX-4ZT9QD
  • CallStatusCOMPLETED
  • CallerId(555) 014-4539
  • CallLivefalse
  • CallPayout29
  • CallRevenue32.62
  • CallDuration96
  • CallConnectedtrue
  • ExternalCallIdEXT-9CQS01
Finance
  • CallPaidtrue
  • CallProfit3.62
  • CallBillabletrue
  • PayoutDuration15
  • RevenueDuration0
Buyer
  • BuyerIdBYR-3DIE
  • BuyerNameAtlas Reach
Vendor
  • VendorIdVND-705
  • VendorNameTradewind
Source
  • SourceIdSRC-1UUK
  • SourceNameMeridian Media
  • SourceNumberVariable
Destination
  • DestinationIdDST-293
  • DestinationNameCardinal Leads
  • DestinationNumber(555) 019-6174

CALL HISTORY

Drill into any call. Export the rest.

Browse every call with status, duration, the full caller ID, destination, and campaign. Export to CSV or schedule a report.

Call History
Call History
CallsExports
Export
Date & timeStatusConnectCaller IDDestinationCampaign
Jun 19, 2026, 5:09:31 PMBillable00:01:36(555) 014-4539Meridian MediaACA Inbound
Jun 19, 2026, 5:01:16 PMBillable00:02:20(555) 027-3101Vantage MediaMedicare Inbound
Jun 19, 2026, 4:52:09 PMBillable00:04:21(555) 031-0369Cardinal LeadsACA PPC
Jun 19, 2026, 4:51:05 PMRejected00:00:00(555) 042-8932–Medicare Inbound
Jun 19, 2026, 4:51:02 PMRejected00:00:00(555) 042-8932–Medicare Inbound
Jun 19, 2026, 4:50:50 PMNo Answer00:00:00(555) 042-8932–Medicare Inbound
Jun 19, 2026, 4:44:58 PMBillable00:18:59(555) 055-8721Meridian MediaACA Inbound
Jun 19, 2026, 4:41:59 PMBillable00:00:23(555) 063-5591Meridian MediaACA Inbound
Jun 19, 2026, 4:39:06 PMCompleted00:00:58(555) 078-9900Beacon HealthMedicare Inbound
Jun 19, 2026, 4:35:48 PMBillable00:00:26(555) 081-4059Meridian MediaACA Inbound
Jun 19, 2026, 4:32:06 PMBillable00:11:19(555) 092-6196Meridian MediaACA Inbound

INTEGRATIONS

Pipe your numbers anywhere.

Take your data where you work. CSV and scheduled exports, a reporting API, webhooks and postbacks, and a direct line into your BI stack.

Exports

CSV and scheduled exports of any report, ready for your spreadsheets.

Reporting API

Pull revenue, calls, and call detail straight into your own tools.

Webhooks and postbacks

Fire real-time events to your stack and post conversions back to sources.

BI tools

Stream call data into your BI stack for dashboards your way.

Explore Webhooks and Postbacks

ASK YOUR DATA · MCP

Use CallGrid right inside Claude or ChatGPT.

The same numbers you see in these reports, answerable in the assistant you already use.

and any MCP client
ClaudeSonnet
CallGridConnectedmcp.callgrid.com/mcp
Which sources had the best RPC last week?
Used CallGrid·summary-report

Meridian Media led on revenue per call last week, with Vantage Media and Summit Leads close behind. Here is the top three.

1Meridian Media$74.92
2Vantage Media$69.91
3Summit Leads$64.52
How many billable calls today and what did they earn?
Used CallGrid·summary-report

Today you have 30,710 billable calls, earning $2.41M in revenue and $612K in profit.

30,710
Billable calls
$2.41M
Revenue
$612K
Profit
Reply to Claude...

Connect once at mcp.callgrid.com/mcp, then ask in plain language and pull a report without building a query. Demo data shown. CallGrid is not affiliated with or endorsed by Anthropic or OpenAI.

Explore the MCP server

IN ONE PLACE

Everything your numbers can tell you.

Real-time summary

Revenue, profit, and conversion by campaign, buyer, source, and destination, live.

Bid Max

How every source performs at the bid: acceptance, win rate, and rejections.

Ping Max

Ping performance and availability: timeouts, response time, and average bid.

Call timeline

A plain-language event log for every call, decision by decision.

Full call tags

Hundreds of attributes per call, grouped, labeled, and exportable.

Exports and API

CSV, scheduled exports, a reporting API, webhooks, and BI.

Use it in Claude or ChatGPT

A built-in MCP server connects your reporting to an AI assistant. Ask about calls, campaigns, sources, and revenue in plain language.

"The built-in analytics give us clear insights on performance, helping us make smarter decisions with our ads."

Joseph AlcarazDoctor Genius

WHERE IT FITS

Reporting reads the whole platform.

Real-Time Bidding

Every bid and ping flows into these numbers.

Explore

Call Routing

See the outcome of every routing decision.

Explore

Webhooks and Postbacks

Pipe the data out to your own stack.

Explore

Ask with AI (MCP)

Query the same numbers from Claude or ChatGPT.

Explore

FAQ

Questions operators ask

  • Yes. Ping Max breaks down ping performance by source, including pings, accepted, ping won, timeouts, average response time, and average bid. It is the level of visibility you need to judge and tune source quality, not just a top-line summary.

  • Group your summary by campaign, buyer, source, destination, or vendor, and filter by tag, state, and date. You read connects, no route, conversion, RPC, payable, billable, revenue, and profit for each group, so you can find what is working fast.

  • Yes. Numbers update live as calls happen, with live status chips for active and completed calls. You watch revenue and conversion move during the day and act on it, instead of waiting for an end of day report.

  • Yes. Export any report to CSV, schedule exports, or pull revenue, calls, and full call detail through the reporting API. Webhooks and postbacks push events to your stack so your own tools and BI stay in sync.

  • Yes. Reports and call detail show the full caller number, and exports include the full data, so you and your buyers have everything you need to reconcile and optimize every call. The sample data on this page uses 555 numbers.

  • Yes. Every call has a complete timeline, an event by event log in plain language, alongside the recording. You see the bid, the checks, the destinations evaluated, the connect, and the recording, all in order.

See exactly what every call earns.

See the platform live, or book a walkthrough with the team.

Book a demoSee it live