CALL TRACKING AND ATTRIBUTION
See exactly where every call comes from.
Dynamic numbers, source and visitor-level attribution, and real-time reporting, so you scale what converts.CallGrid call tracking software shows exactly which campaign, source, and ad drove every inbound call, with dynamic number insertion and real-time attribution.
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Same page, different number per source, so every call is attributed to the campaign that earned it.
THE PROBLEM
You optimize clicks and forms. But the phone call, often your highest-intent conversion, stays a black box.
Guessing which campaigns drive calls wastes spend. When you cannot tie a call back to the ad, keyword, or source that earned it, you scale the wrong thing and starve the campaigns that actually convert.
HOW IT WORKS
Every call, tied back to its origin.
Dynamic number insertion, number pools, tags, and real-time attribution work together so the right tracking number shows for each visitor and every call lands with its source.
| Phone Number | Campaign | Pool | Source | Next Billing | Calls | Status |
|---|---|---|---|---|---|---|
| (415) 555-0142 | Medicare Inbound | Visitor Pool A | Google Ads | Oct 12, 2026 | 1,284 | Live |
| (415) 555-0158 | ACA Inbound | Visitor Pool A | Oct 12, 2026 | 968 | Live | |
| (415) 555-0173 | Final Expense Inbound | Source Pool | Bing | Oct 19, 2026 | 612 | Live |
| (415) 555-0119 | U65 Health | Source Pool | Oct 23, 2026 | 437 | Live | |
| (415) 555-0186 | Medicare Organic | Visitor Pool B | Organic | Oct 29, 2026 | 305 | Live |
| (415) 555-0151 | Medicare Inbound | Visitor Pool B | Google Ads | Nov 3, 2026 | 1,102 | Live |
| Total | 4,708 |
Dynamic Number Insertion
The right tracking number shows for each source or visitor, on the same page, so every call ties back to its origin.
Number Pools
Enough numbers to attribute down to the individual visitor and the keywords that drove the call.
Tags
Data captured on the call, ready to drive routing and reporting.
Real-time attribution
Calls appear with their source instantly, not hours later.
| Time | Source | Campaign |
|---|---|---|
| 10:42:19 AM | Google Ads | Medicare Inbound |
| 10:42:07 AM | ACA Inbound |
TRACKING OPTIONS
Track at the level your campaigns need.
From a single number per channel to the exact visitor and keyword, choose the resolution that fits.
Visitor-level
A number pool resolves the exact visitor and the keywords that drove the call.
Source-level
One number per channel, so each source carries its own attribution.
Multi-location
Track by store or region to see which locations drive the calls.
| Source | Completed | Converted | Conversion % | Revenue | RPC |
|---|---|---|---|---|---|
| Google Ads | 4,213 | 1,736 | 41.2% | $198,541.85 | $47.13 |
| 2,986 | 1,009 | 33.8% | $121,327.40 | $40.63 | |
| Bing | 1,642 | 593 | 36.1% | $71,218.65 | $43.37 |
| 977 | 436 | 44.6% | $52,873.10 | $54.12 | |
| Organic | 1,309 | 509 | 38.9% | $63,409.00 | $48.44 |
| Total | 11,127 | 4,283 | 38.5% | $507,370.00 | $45.60 |
CALL ENRICHMENT
Know who is calling before the call connects.
Every inbound call can be enriched with partner data and turned into tags you can route, bill, and report on, before the call ever connects.
ZIP enrichment, included free
No per-lookup feeLocation and ZIP on every call, at no extra cost, ready to route and report on from day one.
TCPA litigator flag
Screen risky callers up front, so you can suppress known litigators before a call ever routes.
Validity and telephony
Phone validity and activity, line type, carrier, and the TCPA litigator flag.
Standout: screen risky callers up frontIdentity
Full name, current address, age range, contact grade, and more.
Deep attributes
Exact age, homeowner and property data, household income, insurance, vehicle, debt and credit band where permitted, and eligibility.
Use CallGrid's direct integrations with data providers. Turn it on and the fields flow in as tags.
Already have a source you trust? Connect your own API or dataset and enrich on your terms.
Tuned per vertical
The payoff
Route the verified 65+ dual-eligible caller to the Medicare buyer paying the most, and suppress out-of-state callers and known litigators before the call ever connects.
IN ONE PLACE
Everything tracking, in one place.
Dynamic Number Insertion
The right number for every source and visitor, on the same page, so attribution is never guessed.
Real-time attribution
Calls land with their source the moment they come in.
| Time | Source | Campaign |
|---|---|---|
| 10:42:19 AM | Google Ads | Medicare Inbound |
| 10:42:07 AM | ACA Inbound | |
| 10:41:52 AM | Bing | Final Expense Inbound |
Call recording
Review, qualify, and score every call.
Real-time dashboard
Calls, conversion, and revenue, by source, live.
Tags ready for routing
Call data captured and ready to drive how calls route.
Call enrichment
Append partner data and turn every call into tags you can route and bill on.
"Their attribution system got rid of our messy spreadsheets and multiple tools, and connected us to optimization strategies that improved our conversion rates. They make it feel as easy as ordering takeout."
WHERE IT FITS
Tracking is the foundation.
The tags and enrichment it captures feed Call Routing and Real-Time Bidding, and Reporting turns it into ROI.
FAQ
Call tracking questions
Dynamic number insertion shows the right tracking number for each source or visitor on the same page, so every call ties back to its origin. A visitor from Google Ads and a visitor from Facebook see different numbers, and when either one calls you know exactly which campaign, source, and ad drove it.
Attribution is real time. Calls appear in your dashboard with their source the moment they come in, not hours later, so you can shift spend toward what converts while the campaign is still live.
Yes. Use source-level tracking for one number per channel, or a number pool to resolve the exact visitor and the keywords that drove the call. You can run both, and track by store or region for multi-location campaigns.
ZIP enrichment is included free, with no per-lookup fee. From there you can connect your own enrichment source or use direct integrations to append validity, telephony, identity, and deeper attributes. All of it becomes tags you can route, bill, and report on, before the call ever connects.
Yes. Call recording is built in, alongside the tags captured on each call, so you can review, qualify, and score calls and feed that data into routing and reporting.
Push call conversions back to your ad platforms and analytics through webhooks, postbacks, and the API, so the platforms that drive your calls can optimize on them. Connect the tools you already run without leaving CallGrid.