Serious call infrastructure, refreshingly easy to run.
Real-time bidding, deep routing, and a platform your team actually enjoys.
CallGrid is a pay-per-call platform that routes and sells inbound calls through a real-time double-blind auction, billing on talk time, with AI in the routing decision.
Trusted by enterprise call buyers and sellers. Uptime published live on status.callgrid.com.
| Dest | Bid | Agents | Ping | RPC | Resolve |
|---|---|---|---|---|---|
| Cardinal Leads | $39.07 | 9 | 86ms | $47.05 | won |
| Redwood Connect | $57.11 | 6 | 92ms | $41.01 | pass |
| Northgate Direct | $48.60 | 7 | 98ms | $42.10 | pass |
| Tradewind | $44.20 | 4 | 104ms | $38.40 | pass |
| Brightpath | $41.30 | – | 110ms | – | no agents |
Highest RPC wins, not the highest bid. A destination with no agents cannot win.
Seamlessly Integrates With Your Stack
Connect with 100+ platforms and tools your team already uses.
How it works: one call, start to won.
A call comes in.
The grid bids.
Revenue routes out.
FIG 02 / The Money Engine
Your margin is made in the auction.
You keep the spread, and CallGrid maximizes it on every call.
Here is the mechanic. Every inbound call opens a real-time double-blind auction. Buyers bid without seeing each other. The highest revenue-per-call wins and the call routes in milliseconds.
- Double-blind. Buyers never see competing bids, so prices stay honest.
- Highest RPC wins. Selection optimizes revenue per call, not a flat rate.
- Talk-time billing. You bill on connected minutes, not pings.
| Destination | Code | Accept | Ms | Bid |
|---|---|---|---|---|
| Meridian Media · T1 | 200 | 18 | – | |
| Meridian Media · T1.5 | 200 | 20 | – | |
| Cardinal Leads · Internal | 200 | 384 | $23.37 | |
| Cardinal Leads · External | 200 | 770 | $23.37 |
The accepted destination with the best return is crowned and becomes the call. One auction, one winner.
FIG 03 / Routing & Resilience
Every call protected. Every RPC maximized.
Five routing methods, Turbo Routing as the speed layer, set per routing group.
Five ways to route
weight + priority = baselineLowest priority value first, ties broken by total weight.
Route to the highest revenue destination.
Rank by historical average RPC, before the webhook fires.
Expected RPC from billable rate times the current bid, scored after live webhook responses. Not Turbo compatible.
Route to the highest AI score.
Turbo Routing is a speed layer for the pre-bid methods. Dynamic RPC scores after the live webhook, so it is not Turbo compatible.
Resilience
protect every callCall Recovery
Recover calls that fail to connect and send them on to the next destination.
Call Failover
If a destination is down, the call fails over to the next in the plan.
Circuit Breaker
Pull a failing destination out of rotation automatically, before it costs you calls.
Routing Groups
Set a routing type per group, then route between groups.
FIG 04 / Platform
Everything the call touches, one platform.
Double-Blind Auction
Every call opens a sealed real-time auction. Highest RPC wins, prices stay honest.
Routing & Resilience
Five routing methods plus a Turbo speed layer, with failover and a circuit breaker on every call.
AI Agent Qualification
A voice agent screens callers before routing, so buyers only pay for qualified calls.
Recording & Intelligence
Recordings, transcripts, and keyword tagging on every call for review and dispute.
Webhooks & Postbacks
Fire real-time events to your stack and post conversions back to your sources.
Reporting
Revenue, RPC, and conversion by source and buyer, down to the individual call.
FIG 05 / Reliability
A dropped call is lost revenue.
Live Status & Uptime
Sub-100ms post-dial delay, automatic failover, and a circuit breaker on every call. Uptime is published live, in real time.
View status pageSecurity & Compliance
The security program is reported transparently, and a 29-document policy library, from Change Management to Business Continuity and Disaster Recovery, is available on request.
Compliance & Fraud
Screen every caller before the call routes. Enrichment checks the line itself, phone validity, line type, and carrier, and flags TCPA litigators, so buyers pay for real, reachable callers.
"CallGrid isn't just another tool, it's built by people who genuinely get performance marketing. Their real edge isn't just tech, it's understanding our needs before we ask."
Transparent pricing. No contracts.
Two platform fees, Static Campaigns at $199/mo and Real-Time Bidding at $995/mo, with everything else metered on talk time, not pings.
Questions operators ask
No. A tracker tells you a call happened. CallGrid is built around the auction layer where your margin is actually made. Calls open a real-time double-blind auction, AI sits in the routing decision, and you bill on talk time, not pings.
Reliability is treated as the product, because a dropped call is lost revenue. Routing decisions resolve in milliseconds with automatic failover, and live status and uptime are published on the status page.
Pricing is usage based. You pay on talk time, not pings, with no contracts. You scale up and down with your volume, and full details are on the pricing page.