REAL-TIME BIDDING
Let buyers compete for every call, in real time.
A double-blind auction picks the highest revenue per call in milliseconds, so you never leave margin on the table.Real-time bidding lets buyers compete for every inbound call in a double-blind auction, and the destination with the highest revenue per call wins and routes in milliseconds.
Trusted by enterprise call buyers and sellers. Uptime live on status.callgrid.com.
FIG 01 THE PROBLEM
A flat rate leaves money on the table.
A single flat-rate buyer setup works until volume scales. Then every call sells for the same price, whether the caller is high intent or just browsing. Your best calls subsidize your worst, and the margin you earned walks out the door.
Calls should go to whoever will pay the most for them. On every call.
FIG 02 THE AUCTION
How the double-blind auction works.
Buyers submit bids blind. They cannot see each other’s bids. CallGrid scores each destination and routes the call to the highest revenue per call in milliseconds. You bill connected talk time, not pings.
A ping is the availability check, not a billable event. Billing starts only when the caller and buyer are connected.
FIG 03 BID STRATEGIES
Price every call the way that fits your model.
Set how a destination bids, then layer rules, floors, and caps on top.
Flat bid
A fixed price per call. The simplest way to enter the auction.
Pass-through
Take a set margin and pass the rest to the source, for example a 30 percent margin.
Cost-plus
Your cost plus a markup. Your margin holds as the underlying cost moves.
Bid rules, floors, and caps
Set a minimum bid floor, an optional maximum, and rules per destination, state, or tag. Hold a higher floor on higher-value CTV calls.
FIG 04 ROUTING
Then route the winner, fast.
The auction picks who pays the most. CallGrid then routes by Revenue, Dynamic RPC, or Average RPC, with Turbo Routing for speed.
Explore Call RoutingFIG 05 RESILIENCE
If the winner cannot take the call, the call stays alive.
Routing ResilienceCall Failover
If the winning buyer cannot answer, the call routes to the next best destination.
Call Recovery
A call that would have dropped is caught and reworked instead of lost.
Retry
Keep trying viable destinations so the caller stays connected, not dropped.
FIG 06 PRIVATE MARKETPLACE
Your own private marketplace.
Invite the sellers and buyers you trust into one private marketplace. Sellers list calls, buyers bid for them, and caps and filters by tag and state keep both sides matched to the traffic they actually want.
FIG 07 TRANSPARENCY
Every ping, every bid, every pass.
The bid log shows every ping, every bid, and why a buyer passed, so you can tune the auction with real evidence instead of guesswork.
FIG 08 THE SYSTEM
Everything the auction runs on.
Double-blind auction
Buyers bid without seeing each other. The highest RPC wins.
Ping and post
Check availability with a ping, post the call to the winner. Bill talk time.
Bid strategies
Flat, pass-through, or cost-plus. Price each call the way that fits.
Bid rules and floors
Floors, caps, and rules per destination, state, or tag.
Two-sided marketplace
Sellers list, buyers bid, one platform for both sides.
The bid log
Every ping, bid, and pass, recorded so you can tune the auction.
"CallGrid isn't just another tool, it's built by people who genuinely get performance marketing. Their real edge isn't just tech, it's understanding our needs before we ask. Plus, they've got the results, this is THE team to back your growth."
An insurance operator ran CallGrid’s auction against their previous flat-rate setup and moved their volume over.
Questions operators ask
A double-blind auction lets buyers bid on a call without seeing each other’s offers. The moment a call comes in, every qualified buyer submits a blind bid, CallGrid scores each one, and the call routes to the highest revenue per call. Blind bidding keeps the auction competitive and fair on every call.
You bill connected talk time, not pings. A ping is just the availability check that asks each buyer whether they want the call and at what price. No one pays for that check. Billing starts only when the caller and the buyer are connected on a live call.
The winner is the destination with the highest revenue per call, not simply the highest bid. CallGrid can score by Dynamic RPC, the current bid weighted by billable rate, or by Average RPC from recent performance, so a reliable buyer can beat a bigger but weaker bid.
Yes. Set a minimum bid floor so no call sells too cheap, an optional maximum cap, and rules per destination, state, or tag. For example, you can hold a higher floor on higher-value CTV calls while keeping a lower floor on standard inbound traffic.
Yes. Flat-rate static buyers and real-time bidding buyers can compete in the same auction on the same campaign. CallGrid scores every offer on revenue per call, so a fixed-price buyer and a live bidder are compared on equal footing and the best outcome wins.
The call stays alive. If the winning buyer cannot answer, Call Failover routes to the next best destination, while Call Recovery and retry keep working the call instead of dropping the caller. The auction outcome is honored down the line, so resilience is built in.
Never leave margin on the table again.
Run a real-time auction on every call and route it to the buyer who values it most.