TrueConnect™
Bill the call that actually happened.
TrueConnect™ uses AI to find the true connected time of every call, so the duration you report matches what your buyer and your source see.
Trusted by enterprise call buyers and sellers. Uptime published live at status.callgrid.com.
| Buyer | Seller duration | Buyer duration | Status |
|---|---|---|---|
| Apex Reach | 2:06 | 2:06 | TrueConnect |
| Cardinal Leads | 4:12 | 4:12 | TrueConnect |
| Bluepeak | 0:30 | 0:30 | TrueConnect |
| Meridian Media | 1:48 | 1:48 | TrueConnect |
| Cardinal Leads | 2:57 | 2:57 | TrueConnect |
Seller and buyer report the same duration, on every call.
How much time do you lose arguing over seconds?
The seller’s report says 35 seconds. The buyer’s says 30. On a payout tied to call duration, that gap decides whether the call pays.
Why don’t the numbers match?
Calls pass through more than one platform, and each starts its clock at a different moment.
How do you cover the gap today?
Most teams add a few seconds of buffer by hand.
What happens at month-end?
Postbacks to reconcile and invoices to dispute, every month.
One connected time, on both sides.
TrueConnect™ finds when each call truly connected, so the duration you report lines up with your buyer’s records.
| Seller | Buyer | Status |
|---|---|---|
| 0:35 | 0:30 | Disputed |
| 2:14 | 2:08 | Disputed |
| 1:02 | 0:57 | Disputed |
| 0:48 | 0:41 | Disputed |
Two durations for every call.
| Seller | Buyer | Status |
|---|---|---|
| 0:30 | 0:30 | Matched |
| 2:08 | 2:08 | Matched |
| 0:57 | 0:57 | Matched |
| 0:41 | 0:41 | Matched |
One duration, on both sides.
A setting, not a project.
TrueConnect™ is turned on in CallGrid. No postbacks to build, nothing to reconcile by hand.
See the duration everyone agrees on.
Reported durations reflect the true connected time, so finance, the source and the buyer start from the same number.
| Report | Duration | Status |
|---|---|---|
| Your report | 412:36:08 | TrueConnect |
| Source · Bluepeak | 412:36:08 | TrueConnect |
| Buyer · Cardinal Leads | 412:36:08 | TrueConnect |
FAQ
Questions about TrueConnect™
TrueConnect is AI that finds the true connected time of a call, so durations match across platforms and billing disputes stop.
Each platform can start timing at a different moment, before a live person is actually on the line.
No.
Anyone buying or selling calls across more than one platform, or paying on call duration.
The specifics are proprietary to CallGrid. Book a demo and we will show you the feature running on traffic like yours, and walk you through how to set it up for your campaigns.
CapacityGuard, PingGuard, BidGuard, Turbo Routing, Circuit Breaker, and TrueConnect are trademarks of CallGrid, Inc.
What would matching durations do for your month-end?
Book a demo and we will show you TrueConnect™ on traffic like yours.