BidGuard™
Protect your auction from bad traffic, automatically.
BidGuard™ keeps an eye on the quality of the sources sending you traffic and automatically eases off the ones that are not earning their place, so your capacity and your buyers stay focused on traffic that converts.
Trusted by enterprise call buyers and sellers. Uptime published live at status.callgrid.com.
- BluepeakStrongFull access
- Apex ReachStrongFull access
- TradewindGoodFull access
- Source 2291WeakBidGuard
- NorthwindGoodFull access
BidGuard eases off Source 2291. Your other sources keep full access.
Is one source eating your auction while better ones wait?
A few low quality sources can flood the auction, burn through your buyers’ limits, and crowd out the publishers who actually deliver.
Finding them by hand means living in reports. By the time you spot one, it has already cost your buyers patience.
Do some sources bid all day and almost never win?
They take up room in every auction without ever turning into a call.
Has one publisher swamped a campaign and starved the rest?
The more the noisy one sends, the less room your best sources get.
How do you police sources today?
Most teams filter by hand, tag sub IDs, and adjust throttles after a week of data.
Quality first, without the babysitting.
BidGuard keeps an eye on the quality of the sources sending you traffic and eases off the ones that are not earning their place, so you are not doing it by hand.
- Pull the source reports
- Find the source flooding your buyers
- Throttle it by hand
- Check back tomorrow, and do it again
- BidGuard eased off Source 2291 for low quality traffic
- Bluepeak keeps full access
- Apex Reach keeps full access
- Tradewind keeps full access
Your best publishers keep full access.
BidGuard is built to protect the sources that deliver. Publishers sending quality traffic keep their access while weak traffic is eased off, so buyers see better calls and good publishers are not punished for someone else's noise.
FAQ
Questions about BidGuard
BidGuard is automatic protection for real-time bidding. It adjusts how much access each source gets based on the quality of the traffic it sends.
No. BidGuard is built to protect the sources that deliver. Publishers sending quality traffic keep their access.
No. BidGuard is built to keep watch for you, so you are not combing reports to find and limit sources by hand.
Book a demo. We will look at your sources with you and talk through rollout for your account.
The specifics are proprietary to CallGrid. Book a demo and we will show you the feature running on traffic like yours, and walk you through how to set it up for your campaigns.
What would your auction look like with quality first?
See how BidGuard would treat your sources.
CapacityGuard, PingGuard, BidGuard, and Turbo Routing are trademarks of CallGrid, Inc.