Setting Up Google Analytics Conversion Pixel Webhook

The Google Analytics integration sends conversion events directly to Google Analytics using the Measurement Protocol, enabling server-to-server tracking of call conversions alongside your existing web analytics data.

Prerequisites

Before setting up your webhook, you'll need:

• An active Google Analytics property
• API Secret from your GA Measurement Protocol settings
• Your GA Measurement ID (format: G-XXXXXXXXX)

Setup Process

1. Create API Secret in GA

1. Navigate to your Google Analytics property
2. Go to Admin > Data Streams > select your stream
3. Click Measurement Protocol > Create
4. Provide a nickname and copy the generated API secret

2. Create New Webhook

1. Navigate to Integrations → Webhooks
2. Click + New Webhook
3. Select Conversion Pixel template type
4. Choose Google Analytics from the dropdown

3. Basic Configuration

1. API Secret: Enter your GA Measurement Protocol API secret
2. Measurement ID: Enter your GA Measurement ID (G-XXXXXXXXX format)
3. Name: Give your webhook a name
4. Event: Select Recording Completed
5. Click Save Webhook

4. Advanced Options (Optional)

After saving, you can configure additional settings:

Dynamic Variables The system automatically maps call data to GA event parameters:

• VisitorIpAddress maps to client_id for user identification
• InboundNumber maps to user_id parameter
• CallId maps to transaction_id for event tracking
• CallRevenue maps to value parameter for conversion value
• UTCUnixTime maps to timestamp_micros for accurate timing

Request Structure The webhook sends a POST request with JSON payload containing:

• Event name (purchase)
• Client identification parameters
• Transaction details including currency and value
• Timestamp information for accurate attribution

Filtering

• Add filters using any system tag (InboundState, BuyerName, CampaignName, etc.)
• Use Equals conditions to control when events fire
• Combine conditions with Add Or Rule or Add And Rule

Testing

• Fill in test values for detected variables
• Click Run Webhook to verify the integration
• Check that events appear in your GA real-time reports

Best Practices

• Ensure your GA property is properly configured before testing
• Use consistent client_id values for accurate user tracking
• Test with small amounts first to verify data accuracy
• Monitor GA reports to confirm events are being received
• Keep your API secret secure and rotate it periodically

Troubleshooting

• Verify your API Secret is active and correctly entered
• Check that your Measurement ID format is correct (G-XXXXXXXXX)
• Ensure test values include required parameters like client_id
• Allow up to 24-48 hours for data to appear in GA reports
• Use GA's DebugView for real-time event validation

The integration enables you to track call conversions alongside your web analytics data, providing a complete view of customer interactions across all touchpoints.